When talking about Kobe Beef, we must not forget the role of the farms that rear these cattle. Behind the title “Champion cattle” awarded to prize-winning cattle at the “Kyorei Kai” cattle show held at the end of every year are the untiring efforts of veteran farmers who really should be called “craftsmen cattle rearers.” The Kyorei Kai is the main event of the year where farmers can be recognized and rewarded for their hard efforts. 100 Hyogo Prefecture produce Tajima cattle are put on show here and awarded medals including the Distinction Award and Best of Show. Producers awarded the Distinction Award are also presented with a pennant.